What drives most growth-stage companies is their unwavering belief that they are uniquely positioned to disrupt the market with their product or service. And often, they’re right.
They experience early success by leveraging relationships and the goodwill of early adopters who see the potential and advocate for them. But beyond this initial momentum, many companies stall, despite their efforts to do all the marketing ‘things’.
You’d be amazed at how much time and money early-stage companies waste on marketing tactics that provide little to no return.
The Problem
How I help
Sales Strategy
Sales Engine Optimization, Training and Enablement
MArketing strategy
Brand + Growth Marketing Strategies
coaching
Sales Enablement + Coaching for Maximum Performance
Sales Strategy
Market Analysis and Strategy Development: Product Market Fit, Market Entry, Scaling
Sales Process: Audit, Optimization and Automation
Outbound Lead Gen
Developing Sales Playbooks: Processes, Buyer Personas, Messaging and Value Proposition, Sales Tools and Resources, Objection Handling, Sales Metrics and KPIs, Training and Development, Sales Plays
Sales Training + Enablement
Metrics and Analytics: Tracking and optimizing KPIs, pipeline, funnel metrics, conversion, sales productivity and win rate
Foreign Market Entry Strategies (specialty: Euro, S.E. Asia)
Marketing Strategy
Brand Strategy: messaging framework, inbound lead generation and content marketing strategy
Content Audit: Ideation and Planning: content assets, list building, development of case studies, sales emails, nurture sequences
Content Distribution Strategy
Account Based Marketing
Training + Accolades
Education
Led the growth strategy to secure Seed and Series A funding for two companies, totalling $15.5 M
Launched 2 vertical markets resulting in $20 M in cumulative revenue growth for a late-stage tech company
Built S/M engines to scale two companies from $5-15 M and $0-2 M, respectively
